Skills

 

• Strong conceptual and creative thinker 

• Skilled copywriter  (brochures; letters; emails; web content; inserts;  full-spectrum promotional campaigns, internal and external communications; scripts for radio, television, video)

• Ability to develop and support brand messaging, voice and theme 

• Organized project manager

• Adobe Creative Suite, Microsoft Office proficient

• Ability to multitask and meet deadlines

• Keen collaborator

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Experience

 

LifeBridge Health / Marketing Coordinator

AUGUST 2019 - FEBRUARY 2020,  BALTIMORE, MD

Direct support to the Director of Marketing and Execution, assisting with the development and implementation of comprehensive marketing campaigns for five acute care centers and 137 sites of care.

Duties:

• Maintain responsibilities held under Copywriter title

• Coordinate campaign deliverables and execution with creative production teams and media partners

• Lead in the development of targeted communication materials

• Provide constructive creative direction and oversee quality assurance and consistency of materials

• Determine project priorities and provide ongoing project updates to relevant internal departments and stakeholders

• Meet multiple deadlines within accelerated time frames

• Script, coordinate and produce videos that support internal and external messaging

• Work strategically, collaboratively and productively with internal and external clients to meet system objectives

• Maintain media and business partner relationships

 

LifeBridge Health / Copywriter

MARCH 2016 - AUGUST 2019

Integral part of a prized, in-house creative team that produces a wide range of compelling, high-quality advertising and marketing collateral for the LifeBridge Health system.

Duties:

• Write highly effective, creative and engaging marketing content and communications that reinforce the LifeBridge Health brand, attract patients and personnel, and build stronger relationships with the community

• Write for multiple audiences within guidelines for the brand, voice and tone, and best practices for each medium (e.g., radio, television, video, print, web, email, mobile, social media)

• Manage multiple projects with shifting priorities on tight deadlines

• Collaborate closely with designers and various hospital departments to create cohesive collateral that adheres to brand standards

• Serve as the expert on LifeBridge Health voice and tone and maintain the brand voice and tone guide

• Provide constructive creative direction and work strategically, collaboratively and productively with internal and external clients

• Plan and manage copywriting priorities, with great attention to time management 

• Proofread and edit materials to meet Associated Press guidelines

• Use commenting, track changes and markup tool of Microsoft Word and Adobe Acrobat Professional

 

Baltimore Sun Media Group / Special Sections Coordinator

DECEMBER 2005 - MARCH 2016,  BALTIMORE, MD

Lead project manager for special sections at the Baltimore Sun Media Group (BSMG), which publishes The Baltimore Sun and baltimoresun.com. At the time of my employ, BSMG also published daily papers -- The Capital and Carroll County Times, as well as the City Paper and community papers including The Aegis, APG News, Arbutus Times, Baltimore Messenger, Bowie Blade-News, Carroll Eagle, Catonsville Times, Columbia Flier, Howard County Times, The Jeffersonian, Laurel Leader, Maryland Gazette, North County News, Northeast Booster/Reporter, Owings Mills Times, The Record, Soundoff!, Towson Times and the Weekender.

Duties:

• Sourced, hired and managed more than 20 direct reports, freelance writers and photographers

• Wrote captions, headlines and sidebars to enhance editorial space

• Wrote advertising copy, video scripts, blogs, websites, radio spots

• Wrote promotional pieces for The Baltimore Sun Media Group's internal and external marketing campaigns

• Collaborated with marketing, sales and production teams to identify, create and implement opportunities for new special advertising sections and sales initiatives that target niche markets and bring in additional revenue streams

  • Areas of frequent focus: automotive, education, fashion, finance, healthcare, home, real estate, recruitment, sports and recreation, travel

• Worked directly with advertising sales staff and their clients to find creative solutions to overcome sales challenges

• Connected with media representatives statewide to source stories and cultivate coverage for special sections 

• Created news budgets and researched budget-conscious content possibilities 

• Managed multiple projects running concurrently, ensuring that all production deadlines were met

• Proofread and edited articles to meet Associated Press guidelines

• Designed and implemented layout for tabloid and broadsheet pages

  • Tools most frequently used: Adobe Acrobat Professional, Adobe Photoshop, Microsoft Office, Quark Xpress, Adobe InDesign

 

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Education

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Mansfield University / B.S., Mass Communication

AUGUST 2001 - MAY 2005,  MANSFIELD, PA

Completed extensive coursework in Associated Press style; business and professional communication; communication law; communication theory; creative writing; media design; news and feature writing; newspaper and magazine layout; persuasion; press ethics; public relations campaigning; and public relations writing.

Activities:

• Student newspaper, The Flashlight

  • Positions held: features editor, sports editor, news editor, office manager, staff writer

• Public Relations Student Society of America (PRSSA)

  • Positions held: chapter vice president, PR director, historian

 

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Awards

 

• 2019 Gold in imprinted materials, PR program and calendar categories -- Healthcare Advertising Awards

• 2019 Merit in newspaper advertising series -- Healthcare Advertising Awards

• 2018 Award of Excellence in internal communication for LifeBridge Health’s Building a Better Workday campaign -- PRSA, Maryland Chapter

• Maryland, Delaware, D.C. Press Association (MDDC) Award for Creativity and Originality in Advertising: First Place Special Section in 2012, 2008, 2007 and  2006.

 

 

References are available upon request.